Instagram has gone from a photo-sharing tool to one of the most popular social media platforms in the past few years. The Instagram app is a powerful marketing tool for inspiring buying decisions and selling products during 2019. Why? As per Instagram Brand, 80 percent of users follow a company, 60 percent of users find new things on the site, and 75 percent of followers indicate that specific posts have encouraged them to take some action for automatic Instagram likes. Naturally, that leads to a lot of money to be made, so it’s no surprise that Instagram introduces business-specific tools like products labels and badges to boost in-app purchasing and assist businesses in succeeding on the network. However, the days of excessively manicured product photos capturing shoppers’ attention are long gone.
Modern buyers prefer to purchase from firms they believe are honest and reputable, and they desire original content more now than ever. As a result, using white backdrop product photographs to showcase your goods from various angles is no longer an option. So now, what was the answer? Opt for lifestyle photography as a wager.
What Is Lifestyle Photography And How Does It Work?
Lifestyle photography isn’t about focusing on your goods; it’s about the type of consumer who purchases what you’re selling. Though lifestyle photography could promote your interests, it is primarily used to picture individuals in natural settings. It’s all about sharing the stories underlying your product, to put it more simply. Individuals enjoy stories because they seek to sense or understand what they expect when utilising your stuff. Big businesses like Adidas, Zara, and Dunlop, for example, make the best lifestyle photographs on Instagram. Yet lifestyle photography isn’t just for big companies, and if you’re a tiny firm, it’s essential to try it out.
Five Factors Why Instagram App Lifestyle Photography Sells Better
Whenever you utilise lifestyle photography to market your goods, you showcase it being employed or in its appropriate setting, giving prospective customers an idea of what they may expect after purchasing it. The business deployed a potent combination of clips, collections, and carousel advertisements in feed & Stories from September to November 2018, and the outcomes are just as follows.
1. Attract Attention And Encourage User Participation
It is critical to enhance social media interaction regardless of the size or specialisation of your company. Why? According to a study conducted by Constellation Research, better customer engagement boosts cross-sell over 22% and transaction volumes between 5% to 85%. There was no need to hire a maths tutor to figure out that consumer engagement drives income. Furthermore, the more engaged your followers are with the information, the more inclined to purchase your products, return for more, and suggest your business to their family and friends.
2. Genuine Content Builds Customer Confidence
Consumer trust in 2019 is built on genuineness. Users are more willing to believe you, prefer you above other alternatives on the marketplace, and become satisfied consumers once you’ve established a direct connection with consumers. You may also get a realistic look by using lifestyle pictures. Let us take a closer glance at H&M for a moment. It’s no surprise that the corporation leverages Instagram Stories to market a lifestyle, given the prevalence of ephemeral content.
3. Make An Emotional Connection With Your Audience
Emotions are thought to play a role in 95 percent of buying choices. Therefore, it implies that advertisers must establish an emotional relationship attachment with prospective consumers. Fortunately, lifestyle photographs are designed to elicit an emotional response from customers, so many businesses rely on this material form. Nike, for instance, is well-known for its effective promotional campaigns. The brand uses emotional lifestyle photographs to boost customer interaction on Instagram by encouraging fans to trust themselves.
4. Concentrate On Selling A Way Of Life
Here’s the hard truth: With so many options available, people won’t care about your business or goods unless they resolve their issues. As a result, advertisers must concentrate on offering a lifestyle rather than selling items. The revenues can increase if the content appeals to the clients’ ideal lifestyle.
5. Describe The Features Of The Product
It doesn’t matter how excellent the product is if it doesn’t have potential customers who need it to address their issues. Many customers, predictably, research to determine whether a genuinely interesting good would meet their requirements before purchasing it. As a result, businesses must not only be aware of their prospective clients’ pain spots but also describe how the goods may alleviate them. It is not, therefore, regarding a checklist of the good’s advantages and characteristics. The ‘Show, don’t tell’ strategy is used in lifestyle photography.
Final Thoughts
Customers desire an enduring emotional connection with the companies they adore and prefer in the Modern Era. It means that excessively polished commercials won’t help the market, and firms will have to find new and honest ways to advertise their goods. As a result, lifestyle photography is becoming increasingly popular. It is a great tactic to attract prospective consumers, connect brand followers, and ultimately sell better on Instagram for several factors.
