Search engine optimization is not just about getting more people to visit your website…you also need to keep them there and ultimately convert them into loyal paying customers. Which of course, is much easier said than done.
In this article we’re going to write about the 5 most common website optimization mistakes that may be feeding your competitors leads!
Read on and learn how to plug the gaps and prevent your ship from sinking.
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Your page load speed is slooooowww
This is one of the most commonly overlooked technical SEO optimizations and yet it has a huge impact not only on your rankings, but your conversion rates as well.
Put it this way:
- The first 5-seconds have the most impact on conversions.
- Conversion rates drop by 4.42% as each second passes.
- The average mobile website takes 15.3 seconds to load.
- eCommerce websites that load within 0-2-seconds have the highest conversions.
In other words, if you haven’t even thought about the speed at which your website loads, you could be losing an awful lot of traffic.
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Your design is outdated
We’ve all heard the term: “You should never judge a book by its cover.” Well, guess what? We all still do it anyway and your website is no different!
The key with marketing your business online is to lose the rose tinted goggles and look at things as pragmatically as possible. Yes, you may have a lot of love for your website, especially if it is your first or you had a hand in designing it; however, if a dated design means losing potential customers then it’s time to bite the bullet and hire a specialist to modernise it.
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Your content is hard to read
Are you using a fancy font because you like the way it looks? Do you have white text on a black background? Do you have a smaller font size so you can squeeze in more content on your Home page? If so then your website visitors are feeling fatigued and likely put off entirely before they’ve even had a chance to truly get to know your brand and business.
Offer Proxy translation and the path of least resistance. Always.
If a design choice means making the user experience even slightly harder in favour of “aesthetics” then it is a poor design choice.
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Your website is difficult to navigate
Having unclear navigation on your website is another optimization that not only impacts your SEO rankings, but the user experience as well.
Your website should be effortless to navigate. You want to create a seamless internal linking structure with a clear and concise website navigation bar that allows your visitors to find their way to the information that they need in as few clicks as possible.
If you want them to convert into loyal, paying customers, you cannot expect them to be jumping through too many hoops.
5 – You don’t have a clear value proposition
What is your USP? Why should your website visitors choose you over your competitors? What are the benefits of using your products or services?
Remember, it’s one thing to create a compelling offer, but just how relevant is it to your audience?
If you have a high bounce rate, especially on your product / service pages, then it could be a simple case of needing to update your offer and refine your sales copy.
Conclusion: Hire the pros
In truth, although these are the most common mistakes, they’re just a handful of the optimization issues that lead to low conversions and a high bounce rate.
If you want to keep as many prospects on your website for longer and ultimately convert them into business, you’re going to need to make some improvements – and fast.
Find yourself a well-established SEO specialist in Brisbane and they can help you make the relevant changes, measure the key metrics, and start making every website visitor count!
